Buyer Insights
Uncover needs, validate demand and explore new audiences.
Competitive Positioning Feedback
Learn how your ideal buyer views your positioning vs. your competitors.
Trusted by great companies including
Real buyer feedback drives
business results:
“I love it! I haven’t seen a product that makes it this easy to capture actionable feedback from real buyers on marketing content. This can have a powerful impact!”
Kelsey Aina
Principal Head of Startup Growth
"I use Winware every day. Winware gets feedback on our homepage, ads and content from our human ideal customers and then their AI uses it to do a bunch of time saving stuff. It great for B2B PMM use cases. It's become my most important tool."
Rocco Seyboth
Head of Product Marketing & Sales Enablement
"Winware is a game-changer for lead generation. Learning what prospects think about our messaging uncovered objections that we hadn't considered. The conversion rate on my landing pages doubled!"
Jeff Stillman
Founder, CEO at OneUp Growth
How Winware helps you grow:
Feedback from real buyers.
Transparency of who is providing feedback.
Tell us your target buyer profile and we'll source them for your research. Target based on: job title, company size, industry, and more criteria. We also use screener questions to verify they match your buyer criteria.
Everyone is LinkedIn verified and you see their LinkedIn profile.
You can also test on your own list of prospects and customers, too.
Tell us your target buyer profile and we'll source them for your research. Target based on: job title, company size, industry, and more criteria. We also use screener questions to verify they match your buyer criteria.
Everyone is LinkedIn verified and you see their LinkedIn profile.
You can also test on your own list of prospects and customers, too.
Deep persona and buyer decision research.
What are your persona(s) unmet needs and pain points. How are they making buying decisions on your product.
Gain a deep understanding of the buyer persona(s) and what challenges they have that are not being met by their current solutions.
Gain a deep understanding of the buyer persona(s) and what challenges they have that are not being met by their current solutions.
Messaging that lands = More leads
Why are prospects not moving forward?
Test any content - homepage, landing pages, videos, blogs, social posts, ad creative, pdf one pager, etc.
Test any content - homepage, landing pages, videos, blogs, social posts, ad creative, pdf one pager, etc.
Our AI researcher gets deep insights
Go beyond surface level answers. Winware's AI researcher asks follow-up questions in real time based on each response, so that you get specific, actionable insights that go far beyond yes/no answers or multiple choice.
Generate go-to-market campaigns based on your buyers' feedback.
GTM campaigns driven by your buyers' own words. Winware trains its GTM AI Agents on your product and buyer research. AI Agents trained on the voice of your real audience.
Always-on buyer research helps you Win more customers.
