OfficeSpace Software was preparing to launch a new asset management product on an accelerated timeline. Powered by Agential AI, the product was evolving quickly—faster than traditional research cycles or internal validation loops could support. With a new market to address and a new buying committee to reach, the go-to-market team needed fast, credible insight to shape critical decisions around positioning, pricing, and packaging.
Winware provided a direct line to the people OfficeSpace needed to hear from most: their future customers. Within days, the team had access to structured, high-quality feedback from verified professionals—each tied to a LinkedIn profile, and each offering a perspective the team could trust. That feedback shaped how OfficeSpace approached the launch, and brought clarity to decisions that would typically take weeks to align around.
Insights that shape, not just validate
The feedback OfficeSpace received from Winware came with context that made it instantly usable. Every response was tied to a real person—with a verified job title, company, and LinkedIn profile. That transparency eliminated second-guessing and gave the team immediate confidence in what they were seeing.
Beyond credibility, the quality of insight stood out. Product screenshots and early messaging were tested directly with target buyers. The responses helped surface which capabilities felt most urgent, which language resonated, and where refinement was needed. Those signals informed early positioning and refined pricing and feature prioritization—well before the product was finalized. Winware combined verified panel responses with a GenAI layer that surfaced patterns quickly and made the data usable across product, marketing, and sales.
“We were logging in every day to look for patterns—what people responded to, how they talked about their challenges, what stood out to them,” said Heather Larrabee, Chief Marketing Officer at OfficeSpace. “That level of clarity and speed is rare at this stage in a launch cycle.”
From market signal to roadmap decisions
The research didn’t just shape messaging—it influenced what got built. Delivered before development began, the feedback from 112 ICP-aligned professionals helped the team make key adjustments to its product roadmap with clarity and conviction.
“Because of the Winware platform, we were able to get very quick insights as they were coming in,” said Andres Avalos, Chief Product Officer at OfficeSpace. “We were able to start making modifications to the way we were thinking about the user experience of our new asset management tool.”
“Usually that takes a quarter, if not more, of discovery timeframe that we were able to narrow down into weeks,” Avalos added.
Heather and her team used the findings to refine their PRD and validate which features needed to be ready at launch. Product, marketing, and engineering aligned quickly around those priorities—without second-guessing whether the choices would hold up in-market.
“We were able to make slight modifications to our PRD in order to build something from the ground up that people will want—and that they will use,” Heather said. “Our engineering team really appreciated that, because so much research goes into making sure we’re developing with intentionality.”
By reducing uncertainty early, Winware helped the team minimize risk later. Product decisions weren’t made in isolation—they were shaped by the people the product was designed for. And what might have taken weeks to align around internally became clear within days.
Winware also helped the OfficeSpace team close the gap between research and execution. With CustomerGPT, the platform’s built-in GenAI assistant, the team could instantly distill feedback, surface recurring themes, and generate messaging and sales enablement content—all in one place. For a team moving at the speed of launch, it became a key time-saver.
An essential partner for modern GTM
Winware played a meaningful role in shaping how OfficeSpace brought its asset management solution to market-–delivering timely, targeted insight that informed both product decisions and go-to-market strategy. The platform helped the team move with greater speed and focus during a pivotal phase of growth.
That speed didn’t come at the cost of quality. The feedback was specific, credible, and grounded in the voices of people who matched the ICP OfficeSpace was building for—giving the team a clearer picture of how to position the product, which features to prioritize, and where to differentiate. The confidence that came from that clarity allowed teams across product, marketing, and engineering to align quickly and move forward with conviction.
“For any team looking to take products to market rapidly, there is no other solution in the market like Winware,” said Heather. “It gives you transparency, visibility, clarity, and insight—all from the people you're trying to serve.”
As OfficeSpace continues to grow its platform, Winware represents the kind of partnership that complements the pace and precision required of modern GTM teams—and one the company expects to lean on again.