When you set up a test in Winware, you can set your desired target audience. Winware works with several panel providers to source test participants that match your target personas criteria. 

Great question. With research transparency matters! That is why we require LinkedIn authentication for all B2B recruiting. We share the LinkedIn profile of the test participant so that you can verify they match your target audience. We also offer screener questions which allow you to screen out test participants based on needs, behaviors and other criteria.

Since Winware tests are qualitative, rather than quantitative, you will see great results with just 10 responses. You can set the desired number of participants in each test, but in our experience you get diminishing returns beyond 10 participants per persona per test.

Winware can source 10 participants within 2-3 business days. It can take longer if the persona is niche.

You can use Winware to test on your own list of participants. Asking for feedback from your existing prospects, customers, your email list or your own social community are great ways to test content. Winware also allows you to offer your own sourced participants a gift card. This is an optional setting, but we also offer to handle the gift card payments for you.

Once you complete tests on your important content, Winware will make recommendations for new content specific to the format you tested and new forms of content to help you drive results. The content suggestions for for Linkedin, Blogs, email, landing pages, etc. are all generated based on the key human (your ICP) feedback that you gathered plus AI. Human insights are essential in todays marketing world.

Great question! With any AI tool, the quality of the output is greatly impacted by the quality of the input. Winware helps you capture feedback from real people who match your target buyer personas and we use that as input for pre-created AI prompts for important marketing use cases - Create an email sequence, Create a LinkedIn post, Create ad copy, etc. All of your information is kept confidential from the AI platforms.

NO! ChatGPT and all other platforms allow for control of data sharing. We have our setting to “Off” on “Improve the model for everyone” setting. So your information is kept private. Screen shot of our data sharing setting showing data sharing set to “off” below:

Yes, data security is critical for Winware. We are SOC2 and GDPR compliant. Certificates available upon request.

Everyone on the Winware founding team has over a decade in qualitative research. We have set up question templates to make test setup fast. But we also offer dedicated support for your customers on the Team plan. We will answer all questions and help you set-up tests. You can duplicate studies in the future once you have a test template that you like. Setting up a new test should take less than 10 minutes. Winware was built for the very busy marketer. We also set up slack channels with our customers for quick access and communication.

We offer a free trial using test participants that you source. If you want Winware to recruit test participants for you, then you need to upgrade. Contact us with any questions on pricing.