Pricing flexibility to capture the voice of your buyer.

Pay-as-you-go
Research
Always-on Research
Software platform price
$0
$399/month*
(*annual only $4,788/yr)
Test on your own users
NA
Winware recruits participants:
B2B Decision Leaders: 
(C-Suite, VP's & Directors)
$160/respondent
$100/respondent
(38% discount)
B2B IC's
$80/respondent
$60/respondent
(25% discount)
Consumer profile
$50/respondent
$40/respondent
(20% discount)
Winware's AI Moderator
Included in research projects which Winware recruits participants on your behalf. Must purchase the Winware platform to use self-sourced participant testing.
24 tests/year

(Extra tests using AI Moderator can be purchased. Contact us)
Support model
Self Service
Full service.
Complete access to a research expert
User Seats
Unlimited
Unlimited
AI Agents
Unlimited
Unlimited
LinkedIn profiles of participants
Screener questions to get to buyer
Organization/Team Management
NA
Custom Terms of Service
NA
Available for Enterprise customers only.
Contact us
Single Sign-On (SSO) via SAML
NA
Available for Enterprise customers only.
Contact us
Payment options
Credit Card Only
Credit card only for 1 or 2 licenses.  
Invoice available for Enterprise customers.

How it works

1. Choose your audience

You have two options for choosing your test participants:
  • BYO - Use your own audience.
  • Winware Panel - Use Winware's expert network.

2. Select Your Target Persona

BYO: Use screener questions to find the critical persona criteria from a large list.
Winware Panel: Create your specific target persona(s) based on job role, geography and company size. You can also include screener questions.

3. Edit questions & Capture feedback

Use our question templates to set up a test. Once you launch the test, Winware's AI moderator will start capturing feedback.
  • Detailed Feedback Report: See the reponsnes and an AI generated summary with actionable suggestions.
  • AI Research Agent: ask our research agent any question about your research and it will provide the answers.

Frequently asked questions

What does “Winware sources test participants for you” mean?

When you set up a test in Winware, you can set your desired target audience. Winware works with several panel providers to source test participants that match your target personas criteria. All participants are LinkedIn verified and you get their LinkedIn url to validate it. 

How do we know you will find our ideal prospects to test and get feedback from?

Great question. With research transparency matters! That is why we require LinkedIn authentication for all B2B recruiting. We share the LinkedIn profile of the test participant so that you can verify they match your target audience. We also offer screener questions which allow you to screen out test participants based on needs, behaviors and other criteria.

How many test participants is needed for each test?

Since Winware tests are qualitative, rather than quantitative, you will see great results with just 10 responses. You can set the desired number of participants in each test, but in our experience you get diminishing returns beyond 10 participants per persona per test.

How long does it take Winware to complete a test?

Winware can source 10 participants within 1-3 business days. It can take longer if the persona is niche.

What does “test on participants that you source” mean?

You can use Winware to test on your own list of participants. Asking for feedback from your customers is great ways to test prototypes of new features. Winware also allows you to offer your own sourced participants a gift card. This is an optional setting, but we also offer to handle the gift card payments for you.

What your “AI Research Agent” and how is it different from just using ChatGPT, Claude or other AI tools?

Great question! With any AI tool, the quality of the output is greatly impacted by the quality of the input. Winware helps you capture feedback from real people who match your target customer. Our Research Agent will then review that research and answer any question that you have. All of your information is kept confidential from the AI platforms.

Are you sharing my information with AI platforms?

NO! ChatGPT and all other platforms allow for control of data sharing. We have our setting to “Off” on “Improve the model for everyone” setting. So your information is kept private. Screen shot of our data sharing setting showing data sharing set to “off” below:

How do you ensure that my data is safe?

Yes, data security is critical for Winware. We are SOC2 and GDPR compliant. Certificates available upon request.

What type of expertise and support can we expect?

Everyone on the Winware founding team has over a decade in qualitative research. We have set up question templates to make test setup fast. But we also offer dedicated support for our customers. We will answer all questions and help you set-up tests. You can duplicate studies in the future once you have a test template that you like. Setting up a new test should take less than 10 minutes. Winware was built for the very busy to use. We can also set up slack channels with our customers for quick access and communication.

Do you offer a free test?

We offer a free trial using test participants that you source. If you want Winware to recruit test participants for you, then you need to upgrade. Contact us with any questions on pricing.