How Certemy Reduced Their Cost Per Lead By More Than 50%

Certemy used Winware to reduce their cost per lead by more than 50%.

“We got immediate results from our first test with Winware at a dramatically lower CPL.” says Shawn Cantor, Co-Founder & COO at Certemy.
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Background

Certemy is a compliance platform that helps enterprises track, verify, and manage credentials across their staff, equipment, and facilities.

To generate qualified leads, Certemy primarily leverages SEM, social media, and email marketing. These channels have had inconsistent performance and costs were increasing.  

Certemy tried Winware to collecting feedback from their target persona, Compliance & HR leaders on content that addressed recent regulatory changes.

Using Winware, they quickly and easily created a short survey on several key webpages and blog posts. Certemy used Winware’s screener functionality to ensure that only people that matched their Ideal Customer Profile (ICP) could participate.
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Results

In a single test, Certemy gained valuable insights that led to a substantial increase in the number of high-quality leads. The result was a remarkable reduction of over 50% in cost per lead compared to other content.

“I am extremely impressed with Winware’s product. It has proven to be a game-changer, allowing us to generate a substantial number of leads from our website visitors. Not only has this tactic been highly effective, but it has also provided us with a more affordable means of increasing our lead pool,” says Cantor

Because Certemy used Winware’s screener, they they captured valuable feedback from their target persona. This level of insights had broad impact.

“We’re using the feedback to improve our overall marketing strategy. We have a better idea of the challenges our prospects face, the tools they need and much more. That’s going to lead to better campaigns across the board,” says Cantor

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Want To Get Started?

If you're inspired by Certemy’s success and looking to see similar results, we invite you to explore what Winware can do for you.

Whether you're aiming to improve lead generation from your website or enhance your content's impact, Winware has the tools and expertise to help your business grow.

Sign up and get started for free or to schedule a demo to learn more.

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