How Certemy Reduced Their Cost Per Lead By More Than 50%

Certemy used Winware to reduce their cost per lead by more than 50%.

“We got immediate results from our first campaign with Winware at a dramatically lower CPL.” says Shawn Cantor, Co-Founder & COO at Certemy.
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Background

Certemy is a compliance platform that helps enterprises track, verify, and manage credentials across their staff, equipment, and facilities.

To generate qualified leads, Certemy primarily leverages SEM, social media, and email marketing. These channels have had inconsistent performance and costs were increasing.  

Certemy tried Winware as an alternative way to generate leads, while also collecting feedback from Compliance & HR leaders on recent regulatory changes.

Using Winware, they quickly and easily created a short survey and hosted it on several key webpages and blog posts. Certemy used Winware’s screener functionality to ensure that only people that matched their Ideal Customer Profile (ICP) could participate.

After adding Winware to their website, they sent a single email to a targeted, but cold audience in their contact database to promote the survey.
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Results

In a single campaign, Certemy successfully generated a substantial number of high-quality leads while simultaneously achieving a remarkable reduction of over 50% in cost per lead compared to other channels.

“I am extremely impressed with Winware’s marketing strategy. It has proven to be a game-changer, allowing us to generate a substantial number of leads from our website visitors. Not only has this tactic been highly effective, but it has also provided us with a more affordable means of increasing our lead pool,” says Cantor

Because Certemy used Winware’s screener, they not only converted leads from their contact database; they generated qualified leads that met a specific criteria for this survey. This level of qualification wasn’t possible with their traditional forms and landing pages.

The feedback they received from the survey responses also proved to be incredibly valuable.

“We’re using the feedback to improve our overall marketing strategy. We have a better idea of the challenges our prospects face, the tools they need and much more. That’s going to lead to better campaigns across the board,” says Cantor

Certemy plans to keep the survey on their website and have more email campaigns lined up over the coming weeks.

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Want To Get Started?

If you're inspired by Certemy’s success and looking to see similar results, we invite you to explore what Winware can do for you.

Whether you're aiming to improve lead generation from your website or enhance your content's impact, Winware has the tools and expertise to help your business grow.

Sign up and get started for free or to schedule a demo to learn more.

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