Massive Impact in Just 7 Day
- Website traffic increased 45%
- Homepage engagement up 11%
- Product page traffic up 48% with deeper engagement
- Bounce rate fell 5%
- 50% of participants requested follow-up information
- 44 LinkedIn-verified enterprise buyers recruited in 7 days
Executive Summary
Larridin helps enterprise leaders maximize AI investments by tracking and increasing adoption across their organizations. Scout, a browser plug-in, provides adoption metrics, while Nexus, a web application, scales successful AI practices through prompt libraries, MCP integrations, and natural language agent creation.
To scale efficiently, Larridin needed to know if their message was landing with enterprise buyers. Were decision-makers ready to pilot? Did the value proposition resonate? Could they build trust fast enough to win adoption?
They turned to Winware for rapid, ICP-verified insights. Within a few days, Larridin had clarity on how buyers perceived their solution and the confidence to adjust messaging and drive deeper engagement.
The Challenge
As enterprise interest in AI surged, Larridin ran into a familiar barrier: buyer skepticism. Their pitch as an “AI governance and adoption command center” needed to be more than compelling copy. Enterprise buyers wanted proof, clarity, and confidence before considering a pilot.
Larridin’s questions were clear:
- Do buyers understand and value our proposition?
- Where is the message clear, and where is it confusing?
- How ready are buyers to pilot this platform?
Takeaway: Without fast, trusted buyer input, Larridin risked being dismissed as another dashboard and missing their market moment.
The Winware Solution
Winware recruited 44 LinkedIn-verified enterprise buyers from Larridin’s ICP in just 7 days, replacing guesswork with real buyer input.
Winware’s AI-moderated researcher provided clarity on three key questions:
- Message Resonance – what aspects of the story connected and what felt unclear.
- Buyer Confidence – where the platform inspired trust and where proof was missing.
- Pilot Readiness – how many buyers were willing to take the next step and under what conditions.
Instead of debating internally, Larridin now had evidence-based direction: simplify their narrative, highlight proof points, and lean into the governance and compliance strengths that buyers valued most.
Takeaway: Winware turned open questions into clear answers, giving Larridin the confidence to refine their message and move forward.
"Winware took the emotional opinions out of positioning and provided us with visibility into how our message, design, and imagery landed and missed," said Joelle Kaufman, Head of Marketing (interim)
Implementation
With Winware’s AI-powered platform, feedback became actionable in days. The Research Agent synthesized buyer input into concise insights, while the Recommendation Agent suggested messaging updates that aligned with what resonated.
Larridin used this guidance to refresh website copy, sharpen their positioning, and build proof into their narrative. Every update was tied to ICP feedback, ensuring they weren’t just guessing at what buyers wanted to hear.
Takeaway: Winware’s AI agents accelerated the journey from raw feedback to website-ready updates.
"The Research Agent is our ongoing, data-driven message testing sandbox to refine our value proposition as our products evolve," said Joelle Kaufman
Results
The impact for Larridin was immediate.
- Bounce rate fell 5%, while visitors increased 45%.
- Homepage engagement rose 11%.
- Scout product page traffic rose 49% with engagement up 20%.
- Nexus product page traffic rose 47% with engagement up 49%.
- 50% of enterprise buyers requested follow-up information.
Takeaway: Larridin saw measurable gains in traffic, engagement, and buyer interest after applying Winware’s insights.
Key Takeaways
- Larridin clarified their value proposition with ICP-verified feedback.
- Winware’s AI moderator turned open questions about resonance and readiness into clear direction.
- Website updates tied to research drove stronger engagement metrics immediately.
- Real buyers signaled interest, with half of the research participants requesting follow-up.
Get Started With Winware
Ready to validate your messaging or uncover deep buyer persona insights, fast?
Book a demo to see how Winware recruits your buyer persona and delivers deep insights that will impact your growth in days.