Ever feel like you're wrestling the same problem as everyone else in the marketing world? If finding quality leads feels like navigating a maze, you're not alone. Many marketers are in the same boat, trying to figure out how to truly connect with their audiences. But here's the kicker—how can you make sure your content really hits home if you haven't tuned into what your target market is really saying?
Finding Quality Leads
It's about more than just getting numbers on the board; it's about drawing in the right people. We've all been there: creating great landing pages that don’t quite hit home—it's frustrating, right? We spend so much time here too!
Voice of our Prospect Insights are the Key
To change the game, it’s essential to draw feedback on your landing page(s) from your target buyer. This way, your content strategy is informed, not just another shot in the dark. One savvy marketer put it best: “having feedback from real audience members can turn so-so landing pages into absolute magnets for customers.” and another said “throwing messaging on the wall and hoping it will stick only takes you so far.”
3 Action Items To Help Ensure You Get the Voice of your Customer:
- Simple Templates to Follow: Ask questions that align to the buyer journey decision making process: some text
- Do you have a pain that we solve?
- Do you feel like this landing page addresses how we can solve that pain in a compelling way?
- What questions or concerns do you still have?
- What might stop you from signing up to learn more?
- The Right Audience: Speak with either current customers or prospects that you can access fairly easily. We like to call these people part of your content advisory board. Reach out to people on LinkedIn and ask if they would take a survey or offer you some time for a nice gift card.
- Validation & Ideation: See if the path you are on for content or a larger campaign is on target, or do you need to shift gears based on the feedback.
- Iterate: Doing this often is key, it’s like improving a product over time.
C’mon - Let’s Take Action Today
Before you put more investment into driving traffic to your content, take the time to capture feedback from your target buyer. Learn if you are addressing their pain point in a compelling way or if you are leaving important information out. You’ve got this!