JavaScript FAQ

Last updated 6/1/2022

About Winware

Winware uses AI to drive your customers to the aha moments that optimize conversions and accelerate revenue across your customer lifecycle. "Aha moments" are those lightbulb moments when prospects and customers discover the compelling value in your product that drives them to buy, upgrade, or renew.

Winware accesses site usage data using Winware’s own javascript added by its customers to their sites. The Winware script pulls event data through the APIs. Winware's JavaScript does not capture PII data of any kind. Winware's Customers pass its users ID and Email so that Winware can match site usage behaviors to specific users and sales activities in its customers CRM tool on Winware's backend. Winware stores all event data on Google Cloud. Data is encrypted both at rest and in transit. Winware’s data capture is also asynchronous, so it doesn’t impact page load. More on that below.

Instead of showing analytics in a confusing dashboard, Winware shows event data in a Chrome Extension that overlays your browser. Individual users add Winware's extension to their browser.

What is the Winware JavaScript code snippet?

Winware measures a user's engagement for any web page/product that has it’s JavaScript code (“JS Script”) added to any HTML page.

How does the JavaScript code snippet work?:

The JavaScript allows Winware to measure click events and URLs per visit. Winware’s JS Script is an event listener that tracks HTML DOM events for any HTML page which has its code. Winware’s code ties the events to a specific element’s Selector. Below is an example of the Selector path that we would pull from the “Subscribe Now” button on ESPN. We would show all event data for that “Subscribe Now” button by linking it to its path. Thus there is NO need for custom event tags. Winware's approach removes the need for ongoing developer support. If an element’s Selector changes, you can merge Selector data from different elements into one chart.

Note: ESPN is not an Winware customer. This is an example to show that an element's selector path is publicly available information.

Will the JavaScript code snippet impact my page loading or site navigation?

The loading of the Winware JS Script should not impact page load. First, it is a small file, approximately 10kb. Also, it is downloaded by a browser only once per user and stored in that user’s browser cache. Once the JS Script is loaded (after first visit), Winware uses sendBeacon API to send page analytics requests to the server. This means that the data being sent does not impact site navigation. A user would NOT need to wait for the request to be complete before the user could navigate to the next page. Read more here: https://golb.hplar.ch/2018/09/beacon-api.html

Does the JavaScript track Personally Identifiable Information?

The Winware Javascript does NOT track any PII. It tracks HTML DOM events and aggregates the data. However, we require customers to pass use their User IDs and email for every session. We match the User ID and email and sales information on our backend.

Where can I find the JavaScript code snippet for my account?

When you initially sign up, you will get the code snippet in your setup wizard.

Do I need to create tags for each event?

No. You do not need to create tags for each element that you want to track. We track all events without any extra tags created. We call it “No Code Analytics” because once you add our JavaScript code to the head tag, you do not need to involve developers in tracking events or user flows.

Does Winware Open Source its source code?

We plan to open source code for our JavaScript.